A Premier Sculpture Event
Sculpture at Kooindah is the Central Coast’s premier sculpture event, showcasing over 50 outdoor and indoor sculptures from 20 artists, held at Mercure Kooindah Waters Golf and Spa Resort.
What We Did
2017 saw the re-branding of the event as a new group of volunteers were handed the reins.
We worked with them to update their logo, site colours and fonts to more reflect a cultured sculpture show and in the process, created style guidelines so that new content on the site will have the same look and feel as the original material.
We moved the site to the WordPress CMS to allow the organizers to easily add news stories whenever they pleased.
We taught them how to integrate video and audio into their posts.
Finally, we created a content posting schedule to create a lead up buzz to the event.
A Show Needs to be Found
Creating a buzz about a show on social media is important, and so is the making it very easy for a visitor to find the event.
The “Visit” page was prominently placed in the main menu to make it obvious to find. A large, interactive map was added to explore the area. We also highlighted amenities offered by Kooindah Waters, such as food and beverages, too make it easy for families to plan their visit.
To create a buzz in the local area, we also designed and printed posters, and outdoor banner & a pull up banner.
They are designed to be eye catching and include all relevant event details, including, for the organisers, recognition of the sponsors who are bank rolling the event.
What Will I See
Sculpture at Kooindah had the goal of educating visitors to the exhibition about sculpture.
One important aspect was to profile many of the Sculptors who were participating. We designed a format for each of the profiles and taught the organisers on how to create an Artists Profile section using their WordPress CMS.
This gave them total control in creating content for their site.
From Entry Form to Catalogue
There is a lot of work behind the scenes when organising a show!
We significantly reduced the manual, error prone work of collecting and collating the entry forms, reviewing the submissions and then publishing all the selected sculptures into a printed catalogue.
We did this by creating an online entry form that stored the collected details in a database. We created screens that allowed the organisers to view the sculpture details online – without the risk of losing any paperwork. Finally, with a push of a button, the entry form data is automatically published into a PDF booklet that was emailed directly to the printers.
This automated process resulted in significant time savings for the organisers.